BeenVerified is a background check site that allows you to search for people, phone, emails or properties. Last year we decided to give the website a little refresh and create a system that could be carried through all their products.
Our main concern was that the user experience felt disconnected, the users would see an ad in one style, the site in other and the product in another one. We decided to push for consistency and connect the site more to the product as a first step. We made lots of explorations, tried various colors, made polls about it and ended up going with white, which most people associate with people searches. The result was a more informative landing page with a quick peek of the information you would get when you run a report.
Leading the team of two other designers we took off and developed a visual language that is easy and versatile to use. Whether is a phone, email or property search we were able to connect through icons, colors and type treatments. We created brand guidelines and component libraries so all designers could easily share assets and the final live versions looked the same as well.